You don’t want to look amateurish, and you don’t want to look sloppy. Your clients are open-minded, sure, but they’re also sophisticated and discerning. You want your website copy to sound professional and trustworthy.
I offer copywriting and editing for businesses that offer their customers a better way of life. I know what businesses like yours can do for people, but I’ve also watched people who could really benefit from a service or product roll their eyes and click the “x” just as soon as they see a misspelled word.
Here’s why I’m offering this service: While browsing the web, I’ve found a lot of great products and services that I know could have really helped friends and family members who needed them. But when I sent them the links, I would hear back, “Thanks, but this isn’t my kind of thing.” When I pressed further, these friends would tell me that there’s no way they’d trust someone who didn’t pay attention to details like spelling and punctuation, or who seemed to care more about money than about their audience. They associated the quality and tone of the writing with the quality of the product or service.
Here’s what discerning clients want you to do on your website:
What led you to the service or product you’re offering? What’s the research behind your methods? Where are the raw materials for your product harvested? What science or philosophy is your technique based on? Your audience needs to know that you’ve done your homework.
And don’t be afraid to let your potential clients know the ways your product or service won’t meet their needs. It’s reassuring to skeptics when you admit that you’re not offering a panacea.
You might be the greatest motivator in the world, but if you write in incomplete sentences and use words incorrectly, you’re not going to engender trust from discerning clients. We know that competence with the English language doesn’t equate to competence in your area of expertise, but hey — it’s all your clients have to go on. Match the level of your writing to the level of your offering.
I want you to shine. I want to recommend my friends to your site and hear back from them, “Thank you! That’s just what I needed!” I want to see them get real help from people who are offering something truly useful.
So, if you’re ready to talk more about how we can work together to help others, let me know! I’d love to be part of your team.